Imagen del logo de Mercadona en una de sus puertas de entrada a las tiendas. El logo está compuesto por una cesta llena de productos, principalmente verduras.

The Supplier

The evolution of the Supplier model

An evolution to Total Supplier to coinnovate with “The Boss” (customer) and prescribe them the best option

Mercadona, together with the 1,400 Totaler Suppliers with whom it collaborates, seeks excellent to create an Efficient Selection that provides differentiation and prescribes “The Boss” products of the highest quality at the minimum cost.

In addition, its commitment to specialisation in fresh products, purchasing local products for greater freshness.

In this way, Totaler Suppliers, the commercial and service suppliers and SMEs with which it works, play a key role in the Mercadona supply chain, as their joint involvement has made it possible to continue to promote and consolidate a shared growth project that generates value in the environments where present.

The Supplier

Collaboration with the primary sector

The Mercadona Sustainable Agri-Food Chain seeks to join forces with the entire chain and share the knowledge of each link that constitutes it, in order to generate synergies and create an efficient, modern, and differential Agri-Food Chain.

To do so, Mercadona continues to grow closer to the strategic sectors in the Spanish agri-food industry, such as the agricultural, fishing, and livestock sectors, reinforcing with them its commitment to stability, planning, future prospects, guaranteed purchasing, and specialisation.

Main strategies of CASPOPDONA



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