"The Boss"
Mercadona’s main objective is that “The Boss” (client) is always satisfied. Because of this, “The Boss” is at the centre of all corporate decisions.
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"The Boss"
Coinnovation to surprise “The Boss”
Mercadona is immersed in a battle for quality to offer “The Boss” the best selection and service
“The Boss” is at the centre of all the company’s decisions. Mercadona believes that innovating means constantly thinking about “The Boss” to be able to offer them solutions to their needs that add value.
In the context of this ongoing investment in innovation, the company has in place its own transversal, collaborative innovation model. A model that innovates starting from the needs of the client. Using the knowledge provided by “The Boss”, the employees and suppliers during the creative process allows for Mercadona to offer a total shopping experience.
In order to be able to develop all this co-innovation work, throughout 2021, Mercadona held almost 14,000 sessions with the “Bosses” in the different co-innovation centres. Thanks to these sessions, 550 developments and 520 improvements.
Efficient Selection
Mercadona has continued to develop its Effective Selection strategy together with Totaler Suppliers. To this end, Mercadona has its Co-innovation model, which is a pioneering project that it started in 2011 though the Apron Strategy, based on sharing client experiences and consumption, household cleaning, personal hygiene and pet care habits, all of which allows for capturing needs to offer the right solutions.
Own brands
The brands Mercadona has been developing since 1996 by means of its integrated supplier-manufacturers, and that are clearly identified in the labels, are the following: Hacendado (food), Bosque Verde (home cleaning), Deliplus (personal hygiene) and Compy (pet care).
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The Employee
In order to be able to satisfy its clients, Mercadona also seeks satisfying the Employee. To this end, the company applies a Human Resources model that is based on stability, training and internal promotion, among other values.
The Supplier
Mercadona works together with its Totaler Suppliers to offer an Efficient Selection developed for and with “The Boss” (customer).
Society
In order to comply with the company's mission, it is necessary to satisfy Society by contributing to its development and progress in an efficient, responsible and sustainable manner.
Capital
Profit always comes after satisfying the rest of the company's components. A sustainable company project that creates shared prosperity with the five components.
