"The Boss"
Mercadona’s main objective is that “The Boss” (client) is always satisfied. Because of this, “The Boss” is at the centre of all corporate decisions.
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"The Boss"
Coinnovation to surprise “The Boss”
Mercadona is immersed in a battle for quality to offer “The Boss” the best selection and service
"The Boss" is at the heart of all of the company's decisions. For Mercadona, innovating is constantly thinking of offering them efficient and quality solutions.
In this commitment to constant innovation and continuous improvement, the company has its own transversal and collaborative model, in which “The Boss”, employees and specialist suppliers participate to adapt to new needs.
To be able to carry out this whole process, throughout 2022 Mercadona has held around 12,500 sessions with the “Bosses” at its different co-innovation centres. Thanks to these sessions, the selection has evolved with 217 new products, 370 improvements and 25 product innovations.
Efficient Selection
Mercadona has continued developing its Efficient Selection strategy jointly with the Totaler Suppliers. To do so, it has its Co-innovation Model, a pioneering project that it launched in 2011 through the Apron Strategy, based on sharing experiences and habits in food, drinks, personal care, home care and pet care with customers, which allows it to understand needs to offer the right solutions.
Own brands
The brands Mercadona has been developing since 1996 by means of its integrated supplier-manufacturers, and that are clearly identified in the labels, are the following: Hacendado (food), Bosque Verde (home cleaning), Deliplus (personal hygiene) and Compy (pet care).
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The Employee
In order to be able to satisfy its clients, Mercadona also seeks satisfying the Employee. To this end, the company applies a Human Resources model that is based on stability, training and internal promotion, among other values.
The Supplier
Mercadona works jointly with its specialist suppliers to offer an Efficient Selection developed for and together with “The Boss” (customer).
Society
In order to comply with the company's mission, it is necessary to satisfy Society by contributing to its development and progress in an efficient, responsible and sustainable manner.
Capital
Profit always comes after satisfying the rest of the company's components. A sustainable company project that creates shared prosperity with the five components.
