Imagen del logo de Mercadona en una de sus puertas de entrada a las tiendas. El logo está compuesto por una cesta llena de productos, principalmente verduras.

"The Boss"

Coinnovation to surprise “The Boss”

Mercadona is immersed in a battle for quality to offer “The Boss” the best selection and service

"The Boss" is at the heart of all of the company's decisions. For Mercadona, innovating is constantly thinking of offering them efficient and quality solutions.

In this commitment to constant innovation and continuous improvement, the company has its own transversal and collaborative model, in which “The Boss”, employees and specialist product suppliers and intersuppliers participate to adapt to new needs.

To carry out this entire process, throughout 2023, Mercadona has held around 11,000 sessions with the “Bosses” at its different co-innovation centres. Thanks to these sessions, the selection has evolved with 500 improvements, 314 new products and 20 product innovations.

Pillars of innovation

Efficient Selection

Mercadona has continued developing its Efficient Selection strategy jointly with the Totaler Suppliers. To do so, it has its Co-innovation Model, a pioneering project that it launched in 2011 through the Apron Strategy, based on sharing experiences and habits in food, drinks, personal care, home care and pet care with customers, which allows it to understand needs to offer the right solutions.

Own brands

The brands Mercadona has been developing since 1996 by means of its integrated supplier-manufacturers, and that are clearly identified in the labels, are the following: Hacendado (food), Bosque Verde (home cleaning), Deliplus (personal hygiene) and Compy (pet care).

Marcas propias

Other information