Inside the Mercadona online service Hive

Mercadona’s new online shopping arrives in Jerez de la Frontera

03 january 2023
  • Online customers will be able to shop more intuitively via the new website and app, which lets you find products through categories or by using a search function.
  • Mercadona’s first platform exclusively dedicated to online sales in Andalusia, referred to internally as a Hive, is located in Seville.

Today, Mercadona has launched its new online shopping service in Jerez de la Frontera (Cádiz). Orders will be prepared and sent to customers from the Hive, the term used by the company internally to refer to its dedicated online service platforms.

From this Hive, located in the Higuerón Sur area in Seville, service has been provided since December to Seville and Huelva, now reaching the municipality of Jerez de la Frontera, including the postcodes 11401, 11402, 11403, 11404, 11405, 11406, 11407, 11408, 11591 and 11593, which will be gradually expanded.

As a result, local online customers will be able to shop more intuitively via the new website and app, which lets you find products through categories or by using a search function. Customers will have photos of each product with all the relevant information.

This new model maintains the same delivery price as the previous service (€7.21/order) and offers an extended delivery window from 7am to 10pm from Monday to Saturday, in two-hour slots starting the day after the order is placed. Additionally, customers can modify their orders until the night of the day before delivery.

€25 million investment

This new distribution centre has seen a total investment of €25 million (including the purchase of the site through a public tender) and, on a plot of 30,220 m2, has a surface area of 9,938 m2 with 1,850 m2 allocated for fresh products, including a cold storage area for refrigerated and frozen products. Fresh products are received and prepared the same day they are delivered to customers, ensuring maximum quality and freshness.

Sustainability and efficiency

Mercadona's Hive in Seville has 30 vehicles with the ECO environmental label, all of which are micro hybrids that can transport up to 15 orders. These vehicles have been exclusively designed with 3 temperature zones for different types of products: room temperature, refrigerated and frozen. They also feature a mechanised unloading system that minimises the handling of loads, reducing the strain for employees and unloading times.

Furthermore, 648 solar panels have been installed on the surface of the roof. As a result, the Hive is self-sufficient in its daily energy consumption. Improvements have been made to the facilities, including the optimisation of corridors enabling employees to complete their routes in fewer steps. In addition, the vehicle entrance and exit have been designed for efficiency, and there are two trailer docks to improve the supply process.

Exterior of Mercadona Online Hive in SevilleOutside of the Mercadona Hive.

Mercadona Online employee preparing online ordersMercadona Online employee preparing online orders.

Interior of Mercadona Online Seville HiveInside the Madrid Hive.

Delivery vehicles leaving the Seville HiveDelivery van leaving the Hive.

Header image: Mercadona Online employee preparing online orders.