Spring Collection in Mercadona stores

Mercadona collaborates with FESBAL in the 2024 Spring Collection

24 may 2024
  • From 24 May to 2 June, customers will be able to make cash donations when paying at the till.
  • Food Banks will be able to buy the foods that they really need, in the quantities that they need, for a whole year.

The physical supermarket and online sales company Mercadona has joined the Spring Collection organised by the Spanish Federation of Food Banks (FESBAL), running from 24 May to 2 June. With the aim of encouraging its customers to participate in this charity event, Mercadona has made its points of sale available to the campaign in order to collect funds.

The “Bosses” (as the company internally calls its customers) can make cash donations, in multiples of 1 euro, when paying for their shopping at the till.

Each donation will be entirely converted into the food and products that participating Food Banks need, in the right quantities and at the moment they need them. “This way, the donation at the till makes it possible to more efficiently cover the real needs of end users”, highlights Laura Cruz, the supermarket chain's Social Action director.

Mercadona Social Action Plan: 2023 Figures

Once again this year, Mercadona has demonstrated its solidarity with the most vulnerable groups in society and has made a significant effort to expand its network of collaboration with social welfare organisations, adding 215 new organisations from different regions in 2023, across both Spain and Portugal. By the end of the last financial year, the company already collaborated with 762 social welfare organisations, which translated into the donation of 23,100 tonnes of products during the year, the equivalent of more than 380,000 shopping trolleys.

In 2023, Mercadona also participated in the Great Collection of Food, organised by the Spanish Federation of Food Banks (FESBAL) from 24 to 30 November, through which the company and its customers donated more than 2.6 million euros to be fully converted into food.

A policy integrated into Mercadona’s CSR strategy

One of Mercadona’s commitments to society is to give back part of what it receives from it. This is the goal behind the company’s Social Responsibility Plan, which addresses social and ethical components through various sustainable lines of action that reinforce its commitment to shared growth.

Additionally, Mercadona collaborates with foundations and occupational centres to decorate its stores with mosaic murals made by people with intellectual disabilities.

Sustainability is another strategic pillar of the company’s Social Responsibility Plan. In this regard, it has its own Environmental Management System based on circular economy principles and focused on the optimisation of logistics, energy efficiency, waste management, sustainable production and reducing plastic. Mercadona is also working on the Sustainable Urban Distribution Project and on improving air quality in our cities by using lorries and vans driven by cleaner and more efficient technologies.

Since 2011, it has been a member of the United Nations Global Compact for defending fundamental values in areas of human rights, employment standards, the environment and the fight against corruption.

Spring Collection in Mercadona supermarketsIn-store posters for the 2024 Spring Collection.